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 參考訂購

     請參考Product and Brand Management課程的其他訂購

編號商品編號商品名稱作者類別使用課程名稱
1HK1113Apple: How to Grow on Chinese SoilFarhoomand, Ali;Ziolek, FilipGeneral managementProduct and Brand Management( 305650001 )
24249Clean Edge Razor: Splitting Hairs in Product PositioningQuelch, John A.;Beckham, HeatherMarketingProduct and Brand Management( 305650001 )
39-504-016Starbucks: Delivering Customer ServiceMoon, Youngme;Quelch, John A.MarketingProduct and Brand Management( 305650001 )
49-508-047Dove: Evolution of a BrandDeighton, JohnMarketingProduct and Brand Management( 305650001 )
59-511-110Coca-Cola on FacebookDeighton, John;Kornfeld, LeoraMarketingProduct and Brand Management( 305650001 )
69-511-001ZespriAlvarez, Jose B.;Shelman, MaryOtherProduct and Brand Management( 305650001 )
79-716-402Amazon.com, 2021Wells, John R.;Weinstock, Benjamin;Danskin, Galen;Ellsworth, GabrielOtherProduct and Brand Management( 305650001 )
    
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