編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | HK1113 | Apple: How to Grow on Chinese Soil | Farhoomand, Ali;Ziolek, Filip | General management | Product and Brand Management( 305650001 ) |
2 | 4249 | Clean Edge Razor: Splitting Hairs in Product Positioning | Quelch, John A.;Beckham, Heather | Marketing | Product and Brand Management( 305650001 ) |
3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Product and Brand Management( 305650001 ) |
4 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Product and Brand Management( 305650001 ) |
5 | 9-511-110 | Coca-Cola on Facebook | Deighton, John;Kornfeld, Leora | Marketing | Product and Brand Management( 305650001 ) |
6 | 9-511-001 | Zespri | Alvarez, Jose B.;Shelman, Mary | Other | Product and Brand Management( 305650001 ) |
7 | 9-716-402 | Amazon.com, 2021 | Wells, John R.;Weinstock, Benjamin;Danskin, Galen;Ellsworth, Gabriel | Other | Product and Brand Management( 305650001 ) |